(a) Function as an intense gatherer of information in subject area, identifying new or nascent trends as they arise. Participate in Heartland’s weekly staff conference calls, giving direction to media relations and government relations staff on topic areas in which to conduct activities during the coming week; (ii) Solicit or write, edit, and post, each weekday, two new feature items (news stories, op-ed commentaries, analyses, short blog-style items, etc.) on Heartland Institute website at http://news.heartland.org, along with related images, following process outline and article specifications provided by Director of Publications; five of these articles each week (one per weekday) should be produced specifically for use in Heartland newspaper and submitted to Publications Director for editorial approval; (iii) Record a topic-related podcast each week;
(b) Deliver to Publications Director, on deadline, a layout and a highlights document for each issue of monthly newspaper, to constitute 20 pages total per issue. Adhere to article length guidelines and other process instructions given by Publications Director. Assign news stories throughout the month and post them on Heartland website, reposting edited versions after editing and approval by Publications Director. While working on articles for posting to the website throughout the month, maintain and update layout for the next newspaper issue, trimming articles to length before posting or sending the shortened versions to Publications Director as Word files for use in the PDF/printed newspaper version. Indicate in the layout the website URL of the document. Maintain and regularly update a list of topic areas for regular coverage in the publication with approval of Publications Director. No more than 20 percent of the articles in each issue shall be written by a single author, including the managing editor. No individual will be quoted as an expert or witness in more than three stories per issue;
(c) Write and submit at least one newspaper or online op-ed per week, and develop and produce a weekly column for print or the web or five (5) letters to the editor for newspapers per week; write blog posts and other items for Heartland blog and other sources on own initiative and upon request; document all published items not routed through Publications and Communications departments and include in monthly activity report;
(d) Develop, write, and submit for publishing an email newsletter on deadline each week;
(e) Compose, on deadline and in correct format and style, a quarterly report on accomplishments in the issue area, for QPR Newsletter;
(f) Initiate and respond promptly to requests for interviews with reporters, talk radio show hosts, elected officials, and civic and business leaders; and
(g) Seek out opportunities to speak, and be available to speak, at public events.
(h) Maintain and continuously improve a list of contributing editors, writers, and quotable sources on the subject of the publication, e.g., policy advisors, legislators, academic experts, researchers, media contacts, and private-sector donors and potential donors;
(i) Add at least two Policy Advisors per month to the organization’s roster; include in monthly activity report a list of advisors added that month;
(j) Find and post at least five (5) new documents (research or commentary) on PolicyBot each week in PDF format with appropriate URL format. These include documents that would be connected to articles in a “for more information” box in newspaper stories; documents found online or released; documents as requested by others to post (e.g., president, Director of Publications, communications director);
(k) Author, coauthor, or provide research or editing of research and commentaries, policy studies, policy briefs, books, and other materials upon request;
(l) Contact organizations and individuals to redistribute email version of newspaper and generate more digital subscriptions;
(m) Perform additional writing, editorial, or research duties in subject area, upon assignment by Publications Director; and
(n) Report weekly (by close of business Thursday) to Publications Director the following: number of articles posted to website; number of newspaper articles posted to website pending publication in print edition; number of podcasts submitted; number of op-eds written and submitted for editing and distribution; number of policy advisors added or solicited; number of documents posted to PolicyBot; number of radio interviews and other media appearances; and any additional output of note.
Consultant shall report activities and outputs as described below. Except for the weekly outreach plan described in (i), activities and outputs shall be reported on the monthly invoice Consultant submits (see Paragraph 5(vii) below).
(i) A weekly outreach plan prepared for each Monday conference call;
(ii) Report all submission of letters to the editor, op-eds, and interviews on the online reporting system;
(iii) Review hits and notify Communications department of any missing hits;
(iv) Report all Legislator contacts on the online reporting system;
(v) Report “policy victories” each month to be included in the Monthly Reports, Quarterly Performance Reports, Board Reports, etc.;
(vi) Report all efforts made and success in generating new newspaper subscriptions each month, to be included in the Monthly Reports, Quarterly Performance Reports, Board Reports, etc.;
(vii) Document all published items not routed through Publications and Communications departments and report all to Director of Publications at end of each month;
(viii) Report policy advisor invitations made and acceptances received;
(ix) Make monthly report to Events Manager of speaking engagements, including date, location, sponsoring organization, attendance, and title of presentation.