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Marketing Director

Posted: Feb 13, 2019
The Marketing Director is responsible for advancing The Heartland Institute’s mission of discovering, developing, and promoting free-market solutions to social and economic problems by producing a comprehensive marketing plan for The Heartland Institute.
To apply: Please send your resume and related materials to LReed@heartland.org
  • The Position

    The Marketing Director is responsible for advancing The Heartland Institute’s mission of discovering, developing, and promoting free-market solutions to social and economic problems.

    The Director’s primary focus will be to take ownership over Heartland’s brand and image as a free-market think tank and create and manage the marketing team’s implement a comprehensive and highly strategic marketing strategy.

    The Marketing Director oversees a four-person staff which includes a Database Manager, Senior Graphic Designer, Graphic Designer, and a Project Manager. 

    This is a full-time position that reports to Heartland’s President and Executive Vice President.  Preference will be given to candidates that are available to work from the Arlington Heights headquarters of Heartland, however, virtual office arrangements can be considered on a case-by-case basis.

  • Background

    The Heartland Institute is a 34-year-old national nonprofit research and education organization headquartered in Arlington Heights, Illinois. It has a full-time staff of 39 (W2 and independent contractors), an annual budget of approximately $6.5 million, and a nationwide donor base.

    Heartland is a libertarian “think tank” whose mission is to discover, develop, and promote free-market solutions to social and economic problems. Specifically, it hopes to encourage more elected officials to embrace the following free-market ideas:

    • Dramatically reduce to cost of protecting the environment by replacing environmental regulations with free-market alternatives and by ensuring that what regulations remain are based on sound science and economics.
    • Reduce taxes, government spending, and government borrowing at the national, state, and local levels.
    • Repeal Obamacare and replace it with policies that promote consumer-driven health care.
    • Transform elementary and secondary education in America by breaking the public school monopoly over public funding, empowering parents to choose the schools their children attend and making schools compete for students.
    • Amend the U.S. Constitution to reinstate the limits on the national government’s power to tax, spend, regulate, and borrow that the Founders believed they put in place in 1787.

    Heartland is the only free-market think tank that ...

    • targets the nation’s 7,300 state elected officials, sending them a publication on average once every week,
    • focuses on effectively marketing the work of other free-market groups (not only its own research),
  • Objectives

     

    The Marketing Director creates and implements the overarching strategy for each of Heartland’s major publications, events, and issue campaigns. As such, this position includes:

    1.    Research: Conduct an environmental analysis and market research specifically on allies (for benchmarking and opportunities for collaboration), opponents, donors, state legislators, and other target audiences.

    2.    Planning: Produce marketing plans for major publications, events, and issue campaigns, because if it isn’t in writing, it can’t guide the efforts of other people in the organization.

    3.    Implementation: Work with other staff to creatively market events, books, newspapers, newsletters, websites, apps, direct mail, new media, etc. The goal is to find new audiences, innovative approaches to implementing Heartland’s missions, and new avenues and organizations with which we can partner.

    The top marketing goal is to successfully “sell” our ideas to influential people, primarily in the United States but sometimes internationally.

  • Required Skills
    • 8+ years of experience in creating and implementing comprehensive marketing plans. 
    • Strong writing skills demonstrated by solid writing samples. 
    • Experience in effectively managing and motivating a team with a wide range of skills and interests.
    • A natural aptitude for sales 
    • Willingness to both host and attend after-hour events as well as travel as needed (estimated 10% of time).
    • Bachelors or Master’s degree in marketing preferred, but not required.
     

General Careers Information 

Join a full-time staff of 35 dedicated men and women discovering, developing, and promoting free-market solutions to social and economic problems!

Please read our Reply to Critics for the truth about our funding, tactics, and positions on controversial issues.

This position requires adherence to The Heartland Institute's Quality Standards for Heartland Publications.

We actively recruit graduates of colleges and universities that receive a grade of “A” from the American Council of Trustees and Alumni (ACTA).

Questions 

For questions about applying for this opening, please contact LReed@heartland.org 

2018 By the Numbers

See what sets Heartland apart:
82% of state elected officials read Heartland publications
78%
of state elected officials read one or more Heartland newspapers "sometimes" or "always."
45% of elected officials say Heartland led to a change in policy
45%
of state elected officials say a Heartland publication influenced their opinions or led to a change in public policy.
3.2 Million
the number of times Heartland's six podcasts were downloaded in 2018
184 issues
of weekly e-newsletters sent to subscribers across the country
158 events
that Heartland hosted, attended, or spoke at, reaching over 34,000 guests in 2018.
100,000 fans
on Facebook posting and reposting over 1 million times a week