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Dr. Brad Rodu

Brad Rodu

Contact Dr. Brad Rodu

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Brad Rodu is a senior fellow of The Heartland Institute and holds the Endowed Chair in Tobacco Harm Reduction Research at the University of Louisville’s James Graham Brown Cancer Center.

Brad Rodu is a Senior Fellow of the Heartland Institute and holds the Endowed Chair in Tobacco Harm Reduction Research at the University of Louisville’s James Graham Brown Cancer Center.

Rodu’s research focuses on the substitution of safer tobacco products by smokers who are unable or unwilling to quit smoking with conventional cessation methods because of their addiction to nicotine. His research in comparative epidemiology established the scientific foundation for harm reduction and he continues to study clinical and social interventions aimed at harm reduction.

Rodu has published a book summarizing his research, as well as several book chapters and more than 150 articles and abstracts in peer-reviewed journals. He has been principal investigator for numerous clinical trials and extramurally-funded studies.

Prior to taking on his current position at U of L, Rodu served on the faculty of the University of Alabama at Birmingham. He earned his D.D.S. at the Ohio State University, completed a residency in oral pathology at Emory University in Atlanta, and was awarded NCI and ACS fellowships at UAB.

Recent Articles and Publications

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April 30, 2019
By Dr. Brad Rodu, Lindsey Stroud, Aaron D. Stover
“In a significant development for tobacco harm reduction, I must applaud the U.S. Food and Drug Administration for allowing one of the most-revolutionary tobacco harm reduction products to hit the U.S. market.” - Lindsey Stroud
February 7, 2019
By Dr. Brad Rodu
Tobacco prohibitionists have objected to tobacco flavors for years.
June 15, 2018
By Dr. Brad Rodu
Smokeless tobacco was not among 17 risk factors – a tacit acknowledgment that the risk of cancer from smokeless tobacco is de minimis.  
April 6, 2018
By Dr. Brad Rodu
The Chafee article must be retracted.
February 20, 2017
By Dr. Brad Rodu, Matthew Glans, Lindsey Stroud
Policymakers should be mindful of the extensive research that supports tobacco harm reduction and understand that bans, excessive regulations, or high taxes on e-cigarettes could encourage smokers to stay with more-harmful traditional cigarettes.
February 14, 2017
By Dr. Brad Rodu
The is a Comment on the Food and Drug Administration (FDA) Proposed Rule: Tobacco Product Standard for N-Nitrosonornicotine Level in Finished Smokeless Tobacco Products
December 1, 2011
By Dr. Brad Rodu
In 2006, the American Council on Science and Health (ACSH) became the first organization in the United States to formally endorse tobacco harm reduction (THR).
September 16, 2011
By Dr. Brad Rodu
A number of studies of small populations conclude there is an immediate and significant reduction in the number of persons who die from heart attacks after smoking bans are put into effect.

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