Skip Navigation

Gregory Conley


Contact Gregory Conley 609-947-8059 @GregTHR

Gregory Conley was a research fellow with the Heartland Institute from February 2014 to February 2015. He now runs the American Vaping Association, a nonprofit that advocates for vaping products as a tool to help smokers quit.

Gregory Conley was a research fellow with the Heartland Institute from February 2014 to February 2015. He now runs the American Vaping Association, a nonprofit that advocates for vaping products as a tool to help smokers quit.

Prior to joining Heartland, Conley served as the volunteer legislative director for the Consumer Advocates for Smoke-free Alternatives Association (CASAA), the largest consumer group representing the interests of users of smoke-free tobacco and nicotine products. There, he led grassroots efforts aimed at defeating legislation that aimed to make low-risk alternatives to smoking like electronic cigarettes and smokeless tobacco less accessible or affordable.   His interest in the field of tobacco harm reduction (THR) began after he quit smoking with an e-cigarette in August 2010.

Conley has given testimony before the U.S. Food & Drug Administration, as well as committees in numerous state legislatures.  His work has appeared in several outlets, including the New York PostNational Review Online, Reason Online, and Convenience Store Decisions.

Conley earned a Juris Doctor and Masters in Business Administration from Rutgers University.  In addition to his work with Heartland, Conley is an attorney and an independent legislative consultant and policy analyst with a specialization in health, tax and tobacco issues.

Recent Articles and Publications

view all by this author
September 12, 2018
By Lindsey Stroud, Gregory Conley
“Although ‘protecting the children’ is a laudable goal, this rhetoric is overused and threatens the millions of smokers who have quit smoking combustible cigarettes by using these products.” - Lindsey Stroud
January 25, 2018
By John Nothdurft, Jeff Stier, Gregory Conley
“Hopefully, the FDA will look at the evidence from around the world that shows that encouraging and allowing companies to honestly market their less harmful products is good for public health.” - John Nothdurft
September 1, 2017
By Gregory Conley
Comment by The American Vaping Association on IQOS Modified Risk Tobacco Product Application
October 7, 2014
By Gregory Conley
Distinguished members of the committee: Thank you for the opportunity to testify on the important topic of vapor products, which are commonly referred to as electronic cigarettes or e-cigarettes.
August 9, 2014
By Gregory Conley, Jeff Stier
Friday, August 8 marked the end of the comment period for a proposed rulemaking by the Food and Drug Administration to classify electronic cigarettes as the equivalent of combustible tobacco cigarettes.
June 18, 2014
By Gregory Conley
On June 18, 2014, Heartland Senior Fellow, Gregory Conley, testified to the San Diego Public Safety and Livable Neighborhoods Committee.
June 17, 2014
By Jeff Stier, Gregory Conley
There’s an interesting phenomenon playing out in both New Jersey and Ohio: Two of the country’s most prominent conservative Republican governors have proposed new taxes of a sort that haven’t appealed even to traditionally liberal, tax-hungry state
June 5, 2014
By Gregory Conley
For years, advocates for smoke-free alternatives, such as electronic cigarettes and other e-vapor products, have known that these products are effective at helping smokers quit or dramatically reduce their cigarette consumption.

2018 By the Numbers

See what sets Heartland apart:
82% of state elected officials read Heartland publications
of state elected officials read one or more Heartland newspapers "sometimes" or "always."
45% of elected officials say Heartland led to a change in policy
of state elected officials say a Heartland publication influenced their opinions or led to a change in public policy.
3.2 Million
the number of times Heartland's six podcasts were downloaded in 2018
184 issues
of weekly e-newsletters sent to subscribers across the country
158 events
that Heartland hosted, attended, or spoke at, reaching over 34,000 guests in 2018.
100,000 fans
on Facebook posting and reposting over 1 million times a week