Veronica Harrison is the marketing director at The Heartland Institute. She is responsible for creating and implementing efficient marketing plans for The Heartland Institute and its departments.
Harrison composes detailed planning memos for each of the organization’s major publications, events, and policy campaigns. She then works with staff to implement those plans effectively as a way to increase the numbers of paid subscribers to the organization’s publications, attendance at events, and tools to measure overall success at Heartland. Harrison joined the Heartland team in 2014.
Harrison earned her bachelor's degree in journalism from Columbia College Chicago in 2010. During her second year at Columbia, Harrison was a communications specialist at the Streeterville Chamber of Commerce. Her role at the Chamber was her entrance into the marketing field. She was responsible fo executing marketing strategies for the Streeterville community, including the Magnificent Mile shopping district. At the Chamber, Harrison worked closely with businesses on the Magnificent Mile to increase Chamber memberships and market shops, stores, five-star hotels, and restaurants.
Also while at Columbia, Harrison served as vice president of communications for the college’s Student Government Association (SGA). She was named "Senator of the Year" in 2009 for her efforts in marketing the college and its projects and initiatives. Harrison was nominated SGA Board President in 2010. After college, Harrison served as a youth journalism instructor for True Star Magazine, sponsored by After School Matters in Chicago. She held that position for more than five years, working in several inner-city Chicago high schools serving hundreds of aspiring teen journalists. Harrison was promoted to managing editor of True Star Magazine in 2013.
Harrison also serves as a contributing writer and editor for several print and online publications and has remained involved in several city-wide policy issues as a reporter and community advocate in Chicago. She enjoys writing, shopping, and time with her family.