Heartland Events

Heartland Author Series: Todd Myers

Maggiano’s (Belaggio Room)
516 North Clark Street
Chicago, Illinois 60654
November 09, 2011, 11:30 AM - 2:30 PM
As part of Heartland’s Author Series, Todd Myers will speak and sign his new book, Eco-Fads: How the Rise of Trendy Environmentalism is Harming the Environment.

Wherever we turn, politicians, businesses and activists are promoting the latest fashionable "green" policy or product. Green buildings, biofuels, electric cars, compact fluorescent lightbulbs and a variety of other technologies are touted as the next key step in protecting the environment and promoting a sustainable future. Increasingly, however, scientific and economic information regarding environmental problems takes a back seat to the social and personal value of being seen and perceived as "green."

As environmental consciousness has become socially popular, eco-fads supplant objective data. Politicians pick the latest environmental agenda in the same way we choose the fall fashions – looking for what will yield the largest benefit with our public and social circles.

Eco-Fads exposes the pressures that cause politicians, businesses, the media and even scientists to fall for trendy environmental fads. It examines why we fall for such fads, even when we should know better. The desire to "be green" can cloud our judgment, causing us to place things that make us appear green ahead of actions that may be socially invisible yet environmentally responsible.


“If one wants to understand how we got where we are today with environmental politics…then this is the book to read.

-- National Review Online

“I’ve been waiting for the definitive tome on the systematic errors of [the green movement], and I have finally found it in Todd Myers’ new book Eco-fads.”

-- Dr. Patrick Michaels in Forbes.com

Todd Myers

Todd Myers is one of the nation's leading experts on free-market environmental policy and is the author of Eco-Fads: How the Rise of Trendy Environmentalism is Harming the Environment, Five Years of Environmental Policy: Are We Making a Difference; Promoting Personal Choice, Incentives and Investment to Cut Greenhouse Gases, and more.  Todd's in-depth research on the failure of the state's 2005 "green" building mandate continues to receive national attention.  He formerly served as Director of Communications for the Washington State Department of Natural Resources, and was Director of Public Relations for the Seattle SuperSonics and Director of Public Affairs for the Seattle Mariners. Todd holds a Master's degree from the University of Washington.