Heartland Events

John Goodman: Priceless: Curing the Healthcare Crisis

The Heartland Insitute
1 South Wacker Drive #2740
Chicago, Illinois 60606
July 17, 2012, 11:30 AM - 1:30 PM

The American healthcare system is plagued with problems that arise because we are trapped. Virtually all of us—patients, doctors, nurses, hospital administrators, employers, and employees—are locked into a system fraught with perverse incentives that raise the cost of healthcare, reduce its quality, and make care less accessible than it should be. 

Unfortunately, conventional thinking about how to fix those problems is marred by two false beliefs. The first is the idea that to make health care accessible it must be free at the point of delivery. The second is the idea that to make health insurance fair, premiums should not reflect real risks. Both ideas are the reason no one ever faces a real price for anything in the medical marketplace. 


In Priceless: Curing the Healthcare Crisis, John C. Goodman demonstrates how these and other false beliefs eliminated normal market forces from American healthcare, making it almost impossible to solve problems the way they are solved in other markets. Relying on a common-sense understanding of how markets work, Goodman offers an unconventional diagnosis that allows him to think outside the box and propose dozens of bold reforms that would liberate patients and caregivers from the trap of a third-party payment system that stands in the way of affordable, high-quality healthcare. 


Listen to John Goodman speak talk about his new book at few days before the Obamacare decision by the Supreme Court on “Coffee and Markets,” an award-winning podcast co-hosted by Heartland research fellow Benjamin Domenech. 


Read a review in The American Spectator of Priceless by Peter Ferrara, senior fellow at The Heartland Institute and the author of The Obamacare Disaster.