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Price Transparency and Health Care (Guest: Rajesh Voddiraju)

August 6, 2018

Health iPass CEO Rajesh Voddiraju discusses his startup software company that helps providers navigate the new "patient as payer" direction in health care.

Health iPass specializes in offering a patient revenue cycle solution to medical practices across the country. CEO Rajesh Voddiraju, who started the company in his garage, is an expert in health care consumerism and price transparency. He discusses the new direction in the health care landscape, specifically:

  1. How medical providers can rise up to meet the surge in demand for healthcare transparency and what tools patients can now expect to see on a doctor’s visit.
  2. What took so long for health care consumerism to come to fruition and how it promises to forever change the industry.
  3. How health care consumerism is changing the doctor/patient relationship and what that means for emerging health care models such as telemedicine and direct primary care.
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Health Care
Sarah Lee is a policy advisor for health care and a host of Heartland's Health Care News podcast.