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PRESS RELEASE: Heartland Institute Experts React to FDA’s Tobacco Products Scientific Advisory Committee’s Rejection of Philip Morris’ IQOS Modified Risk Claim

January 25, 2018

“Hopefully, the FDA will look at the evidence from around the world that shows that encouraging and allowing companies to honestly market their less harmful products is good for public health.” - John Nothdurft

two tumblers with liquor and a lit cigarrette

Today, the advisory panel to the Food and Drug Administration voted 5-to-4 to reject a claim from Philip Morris International Inc. that “Switching completely to IQOS presents less risk of harm than continuing to smoke cigarettes.” Phillip Morris claims that using their IQOS device, which heats tobacco rather than burn it, could reduce the risk of tobacco related health issues compared to cigarettes.

The following statements from health care policy experts at The Heartland Institute – a free-market think tank – may be used for attribution. For more comments, refer to the contact information below. To book a Heartland guest on your program, please contact Media Specialist Billy Aouste at media@heartland.org and 312/377-4000 or (cell) 847/445-7554.

“The advisory panel to the U.S. Food and Drug Administration did smokers and public health a disservice by mostly rejecting Phillip Morris’ claim that their IQOS product should be allowed to be marketed as a reduced risk tobacco product. The advisory panel concluded this even though they overwhelmingly agreed that the IQOS product does significantly reduce exposure to harmful and potentially harmful chemicals.

“How many more smokers will have to die on the FDA’s watch until they catch up to the rest of the world when it comes to supporting harm reduction technologies? The rest of  the world is far ahead of the United States in terms of supporting policies that help smokers quit or at a minimum move to less harmful alternatives such as heat-not-burn products, e-cigarettes, and snus.

“Hopefully, the FDA will look at the evidence from around the world that shows that encouraging and allowing companies to honestly market their less harmful products is good for public health. If they do, the FDA would allow IQOS to be marketed as a reduced risk tobacco product.”

John Nothdurft
Director of Government Relations
The Heartland Institute
jnothdurft@heartland.org
312/377-4000

“Tobacco Products Scientific Advisory Committee members seemed to be looking for 100% absolute certainty from each study - and each member wanted to use their own preferred word choices in the claims. That wasn't TPSAC's mandate. The FDA would be wise to thank TPSAC for their contribution, and then swiftly move forward with its comprehensive nicotine agenda by approving the IQOS MRTP.

“The totality of evidence clearly supports these modified risks claims. Public health ultimately benefits when consumers are empowered to make informed choices based on the best currently available evidence.

“By failing to even acknowledge that “Switching completely to IQOS presents less risk of harm than continuing to smoke cigarettes.” TPSAC rendered its advice to the FDA completely unreliable.


“If the FDA is to be taken seriously about its comprehensive nicotine strategy, it will rely on its own science, rather than that of this misguided advisory committee.”

Jeff Stier
Senior Fellow, Consumer Choice Center
Policy Advisor, The Heartland Institute
jeffstier@gmail.com
312/377-4000

“The Tobacco Products Scientific Advisory Committee's negative recommendations were not unexpected, but nonetheless are still disappointing. Over the last several years, it has become clear that TPSAC is a political body with members who are more than willing to overlook facts in favor of ideology and preconceived notions. If anything was revealed by this hearing, it is that the entire Modified Risk Tobacco Products process was designed to end in failure. We are hopeful that FDA Commissioner Dr. Scott Gottlieb will come down in favor of innovation and consumer choice by rejecting TPSAC's nonsensical conclusions.”

Greg Conley
President, American Vaping Association
Research Fellow, Tobacco Policy
The Heartland Institute
gconley@vaping.org
609/947-8059

Author
John Nothdurft joined the staff of The Heartland Institute in May 2008 as Heartland's legislative specialist on budget and tax policy. He was named government relations director in November 2010.
@thenoth
Author
Jeff Stier is a Senior Fellow at the Consumer Choice Center. He is also a policy advisor to The Heartland Institute.
jeffstier@gmail.com @jeffastier
Author
Gregory Conley joined The Heartland Institute in February 2014 as a research fellow in the areas of tobacco and nicotine policy and regulation.
gconley@heartland.org @GregTHR

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