Heartland Audio

Bob Chitester: How to Communicate Freedom

June 21, 2013

Free to Choose is an oddity among free-market educational institutions: An organization that makes fun, easy to understand videos about economic and social ideas. The whole point, says founder and president Bob Chitester, is that people who love liberty will never convince their neighbors to love it, too, if they sit down with research papers and flowcharts. People are captured by stories. So Free to Choose tells peoples' stories. Chitester explains the communication secrets that have made Free to Choose and their education website Izzit.org a leader in free-market education.