Policy Documents

Global Gaming Outlook

PricewaterhouseCoopers –
January 1, 2011

Through its long history, casino gaming has always been a unique source of entertainment for its customers, and a focus for government regulation spotlight. As a highly discretionary element of consumer spending, it is also exposed to changes in economic confidence and conditions. Today, all these long-standing attributes are reflected in a range of challenges and opportunities facing both the industry’s established players and also those contemplating entering the market.

The most evident of these challenges— at least in markets other than Asia Pacific—is the continuing global economic uncertainty, and the resulting subdued state of consumer spending. While the 9.6 percent surge in total global spending on casino gaming in 2010 appears at first sight to be a very buoyant performance compared to most major industries, this global rise masks a slump of 7.2 percent in 2010 in EMEA (Europe, Middle East, Africa), and of 2.9 percent in Canada. Revenues in the US—currently the world’s largest casino market, but set to be overtaken by Asia Pacific in 2013—were virtually flat in 2010, rising by just 0.2 percent, the first increase since 2007.