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Reader's Digest Responds to Boycott

November 18, 2009
By Jeff Davis

MINNEAPOLIS, November 18, 2009 -- Reader's Digest has responded to a boycott initiated by www.NoCapAndTrade.com by having its name removed from a list of corporate supporters of the Copenhagen Climate Treaty.Mr.

MINNEAPOLIS, November 18, 2009 -- Reader's Digest has responded to a boycott initiated by www.NoCapAndTrade.com by having its name removed from a list of corporate supporters of the Copenhagen Climate Treaty.

Mr. William Adler, vice president of global communications at Reader's Digest, sent an email to the No Cap-and-Trade Coalition asking that Reader's Digest be removed from a list of 20 organizations that are being boycotted due to their support of the Copenhagen Treaty. Mr. Adler stated Reader's Digest had been incorrectly listed as a supporter of the Copenhagen Treaty at www.Hopenhagen.org. A review of the Web site confirmed that Reader's Digest's name had been removed as a "friend of Hopenhagen."

"Smart organizations like Reader's Digest are starting to realize that lending their brand to radical environmental movements is bad for business," said Jeff Davis, organizer of the No Cap-and-Trade Coalition. "We hope other organizations named in the boycott wake up and recognize this fact as well."

There are a total of 19 remaining organizations targeted by the boycott, including Google, Pepsi, Nike and BP America. The complete list of boycotted companies can be seen at www.NoCapAndTrade.com/boycott/.


For more information, contact Jeff Davis, 612-605-3303 ext 702.

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